Video Trends 2025: What Businesses Should Be Doing Now
Video trends in 2025 continue to dominate the digital landscape, but it’s no longer just about pressing record. Staying ahead means understanding the evolving ways audiences engage, buy, and build trust through video. Whether you're a brand-new start-up or an established business, these are the video trends you need to pay attention to now.
What is an Advert?
Adverts are short, punchy, and created for paid campaigns. Whether it’s a YouTube pre-roll, a Facebook video ad, or an Instagram story promotion — adverts are designed to grab attention fast and drive immediate action.
📌 Typical Characteristics:
15–60 seconds long
Includes a strong call to action
Optimised for specific platforms
Used in targeted marketing campaigns
1. Short-Form Video Is Here to Stay
Platforms like TikTok, Instagram Reels, and YouTube Shorts have changed how we consume content. In 2025, snackable video content is not just for influencers — businesses are using it for product teasers, behind-the-scenes clips, FAQs, and more.
Pro tip: Start repurposing your long-form content into short, engaging clips that drive traffic and awareness.
2. AI-Enhanced Editing and Production
Audiences in 2025 don’t just want to watch — they want to engage. Shoppable videos, clickable chapters, and decision-based narratives are leading the way.
Imagine this: A product demo where viewers click to buy without leaving the video.
4. Vertical Video for Cross-Platform Consistency
With over 80% of users consuming content on their phones, vertical video has become the default format. Businesses that adapt to this trend ensure their content looks native and performs well across every platform.
5. Hyper-Personalised Video Content
Data-driven video marketing is on the rise. Think videos that greet customers by name or offer product recommendations based on behaviour.
Why it works: Personalised videos can increase click-through rates by up to 200%.
6. Sustainability and Authenticity On Camera
Today’s audience values real stories over polished adverts. Showing your process, your people, and your impact has become more powerful than the perfect script.
Example: Behind-the-scenes videos, founder stories, and employee spotlights.
7. Video SEO Is a Priority
With Google showing more video results in search, optimising your videos with captions, titles, transcripts, and schema is no longer optional.
Get ahead: Make sure every video on your website and YouTube channel is searchable.
Final Thoughts
The video space is evolving rapidly — but that’s great news for businesses ready to stand out. By embracing these video trends in 2025, you won’t just keep up — you’ll lead.
Need help producing videos that align with these trends and your brand strategy? Bristol Video Company is here to help you create, innovate, and captivate.
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