BRISTOL VIDEO CO.
No Views? No Problem – Fix These 5 Video Mistakes First
So, you’ve put in the time, effort and budget to create a video for your business. It looks professional, the message feels right, and everything seems in place. Yet somehow, no one’s watching.
It’s a common and frustrating scenario. The truth is, a great-looking video isn’t always enough. If it’s not connecting with the right people in the right way, it won’t get the attention it deserves.
Let’s look at five of the biggest reasons your video might be struggling to get views, and more importantly, what you can do about it.
1. The video talks too much about you, and not enough about them
Many business videos focus on the brand - who you are, what you do, how long you’ve been doing it. That might matter to you, but your audience is more interested in how you can solve their problem. If you’re not addressing their needs or questions within the first few seconds, they’re likely to move on. Shift the focus. Make the viewer the centre of the story.
2. The opening doesn’t grab attention
Online, attention is won or lost in seconds. If your video starts slowly or takes too long to get to the point, people will scroll past. You need to hook the viewer immediately. Whether it’s a strong visual, a thought-provoking question or a surprising fact, that first moment matters more than most think.
3. There’s no clear strategy behind the content
Even the best-looking video can underperform if it doesn’t have a clear goal. Are you trying to build awareness, drive traffic, generate leads or build trust? The answer should shape the structure and message of your video. Without a defined purpose, it’s easy for your message to get lost, and for viewers to lose interest.
4. It relies too heavily on sound
A huge number of viewers watch video with the sound off, especially on mobile. If your message only makes sense with audio, you risk losing a large part of your audience. Subtitles are no longer optional. Make sure the story still comes across clearly even when it’s muted.
There’s no real call to action
Many videos end without telling the viewer what to do next. Even if they enjoyed the content, if they’re not guided towards a next step, the moment is lost. Whether it’s visiting your website, following your brand or making contact, give them a clear, simple and relevant action to take after watching.
Final Thoughts
Creating video content that actually gets watched doesn’t have to feel like guesswork. It just takes the right mix of strategy, storytelling and structure to make sure your message lands with the people who matter.
At Bristol Video Company, we help businesses go beyond just “having a video.” We work with you to craft content that speaks directly to your audience, delivers real value, and drives action. So if you're tired of putting out videos that don’t get the attention they deserve, we're here to help you change that.
Ready to create videos that actually get seen and do their job? Let’s talk.
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