Framing the Future: Impact Storytelling with Breakthrough Impact
In the heart of London, our team recently wrapped production on a powerful charity shoot with Breakthrough Impact - an organisation dedicated to helping campaigners make a real difference in people’s lives. From affordable housing and maternity care to leasehold reform, Breakthrough Impact supports causes that matter, and we were honoured to help bring their mission to life on screen.
The Vision Behind the Shoot
Breakthrough Impact approached us with a clear goal: to create compelling content that would strengthen their fundraising, marketing, and strategic outreach. Their work is rooted in empowering grassroots initiatives, and they needed a video campaign that matched their passion and impact.
Our job? To capture real stories, real people, and the energy that fuels social change.
Planning and Production
We began with a collaborative scriptwriting process, focusing on authentic storytelling. Working closely with their team, we ensured that every voice featured in the video reflected the heart of the campaign.
The shoot itself took place across several locations in London, including community spaces and interviews with campaigners and beneficiaries. Despite the tight schedule, the energy on set was electric. Our crew was driven by a shared sense of purpose, knowing the footage would help Breakthrough Impact amplify their message to funders and the wider public.
Behind the Scenes (BTS)
To offer a glimpse into the process, we captured some fantastic behind-the-scenes footage. From early morning setup to the final take, these BTS moments highlight the dedication of everyone involved - from the campaigners to our crew. Keep an eye on our socials for a sneak peek!
The Outcome
With production now complete, the final videos will serve as powerful tools in Breakthrough Impact’s campaigns. Whether it's pitching to donors, running social media campaigns, or sharing on their website, the content will help them continue pushing for social change.
Final Thoughts
Collaborating with organisations like Breakthrough Impact reminds us why we do what we do. Telling important stories through the lens of video isn't just our craft - it’s our way of contributing to a better future.
If your organisation is looking to share its story in a way that truly connects, we’d love to hear from you.
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